We wanted to design a campaign that offered something of value to a potential new customer base. As it would be Christmas soon, we wanted the app to be fun, encompassing a joyful message and offering something of value to users. Our digital marketing team decided to go with a list of businesses who may be in the market for our services. We planned to create an interactive card for these businesses, which could be used to send to colleagues, family and friends as well. The branded web app would have a Christmas theme and the cards would be completely customisable. In three easy steps, users could:
- Choose a card design: select the location, landscape, weather, vehicle, character and colours.
- Personalise the card: upload your picture and write a message for your loved ones.
- Share the card: click “get your link” to share with your friends and family
Once the web app was developed thanks to collaboration between our graphic design and development teams, we emailed it to our leads. We had over 30,000 new leads and ran a PPC management campaign across Google Ads, Bing and Facebook. The result was amazing!
Get results from mobile applications like DigiGround Christmas Card App
The DigiGround Christmas Card app was well-received. In just 13 days, thousands of cards were created in over 70 countries across the world. The Christmas Card website received over 6,100 visitors and created unique cards which they then shared by email or via social channels. We received great feedback from happy users, and as a positive knock-on effect, the DigiGround Facebook page received over 50 new followers. If you want similar success from your mobile app development in Sydney, get in touch with the DigiGround team.