The team worked together to pick the theme of the event and then delved into the extensive experience of the game players. John and our photographer worked out how to not only get people to play the same game, but also coming back to the website. Our app designers and developers started creating the interactive challenge while everybody else worked on how the Valentines Challenge would work.
A lot of ideas were tossed around. Some ideas were even implemented into the game, before we changed our minds and took them out. Once we had a functioning version of the Valentines Challenge, our digital marketing team got together and decided that for this challenge, we would use Facebook. We would spread the love through Facebook because it was the social platform that could engage the most people in the shortest period.
Why you need a mobile application like Valentines Challenge
On the first day, we shared the challenge with just our family and friends. But by the time we arrived back to the office the following morning, we found that the site had been visited hundreds of times. People couldn’t get enough, and no one wanted to admit that their partner loved them more.
In just 12 days, we had over 4,000 visitors to the site from 15 different countries. Players would visit and play an average of 10 times each with scores alternating constantly. The website maintained a constant uptime the entire time with our users being able to play it day and night. We gained 60 new likes on Facebook and some absolutely amazing feedback requesting us to make more of the same. We decided to continue our trend and find a theme every few months to give our friends and supporters something to enjoy, while showcasing the skills and capabilities of our amazing team members.