CCM expressed a need to increased website traffic, improved conversions on site and digital support for the launch and promotion of new courses. Leveraging our extensive digital marketing expertise, DigiGround offered our support to CCM.
CRO is the systematic process of increasing the percentage of website visitors who take a desired action, be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.
DigiGround set up CRO tracking on the website to monitor four key pages per month on the CCM website. With the data we receive from the from the scroll map, confetti map, click map, overlay map and referring traffic results, we would then work to increase conversion on the site. Our aim was to reduce their bounce rate, improve the scroll rate on the site and increase conversions from referral traffic to lead form submissions.
Using the CRO data gathered, DigiGround could see that a portion of visitors did not fill out a form on the website. We tested the on-page form to see if we could lessen initial contact friction by removing or adding field options. We also brought the form to the top of the page and added a large banner calling attention to the form. We moved features around, bringing the most clicked-on pages, sections and links to the top to enhance the user’s experience. Our digital marketers ran a series of rapid A/B testing based on Google Analytics data, CRO heatmapping and click maps. Then, the website data began improving rapidly. We were able to gain high-quality leads for CCM and saw increase in organic traffic to the site.