Our digital marketing developed the social media plan with no budget, which meant that all growth had to be organic. Their social media platforms of choice? Facebook, Twitter, Instagram and LinkedIn. It was important that we covered all channels, as sports enthusiasts are present across every platform.
In less than one year’s time, motzza grew their social media presence to become the second largest traffic driver to their website, just behind direct typing visitors. Social media also became motzza’s fastest growing channel for digital marketing.
motzza saw a 515% increase in website sessions during their social media campaign. Their website had a session total of more than 27,000 (up from around 4,400 total sessions) over a 12-month period. That’s an additional 22,000 visitors to motzza’s website since taking over their social media management. Additionally, total users shot up more than 600% from the previous year. Social media visitors contributed to an additional 22,500 users for motzza.
motzza also reported that 91% of website sessions during this time were from new visitors, which is up 94% from the previous total of almost 47% new visitors. Not only did motzza see a large increase in total website sessions, but social media helped nearly double the number of new visitors to their site.