the racing league australia motzza

Case Study:
motzza
Application

Pioneering an odds aggregator platform for a dynamic Aussie market.

Services

Website Develpoment and Maintenance / Search Engine Optimisation / Website Conversion Rate Optimisation

Case Study:
motzza
Application

Pioneering an odds aggregator platform for a dynamic Aussie market.

Services

Website Develpoment and Maintenance / Search Engine Optimisation / Website Conversion Rate Optimisation

Overview

Overview

motzza gives the opportunity for credible companies in wagering and related industries to expand their business to a wider internet audience. Everyone from the professional to the hobby punter can use motzza to find and compare the services that best suit their affordability and punting needs. The team at motzza places a strong emphasis on responsible gambling, education and harm minimisation.

The challenge

motzza needed to be a punter’s version of finder.com.au or comparethemarket.com.au. The actual site will not accept bets and will instead work with their affiliate companies to aggregate the odds across various bookmakers. At the core, the motzza is a vehicle to giving its members the best options that are available for punting. The application will display the available odds and allow the users to click straight through to the bookmaker they choose. The app will require API access to the various bookmaker odds and systems.

Our solution

Walk In Robe App was a new company that needed help establishing their brand, developing a mobile app and marketing their product. The brief was to create an easy to use mobile application for the client. To do this, we had to first design complete branding for Walk In Robe App from scratch. The branding needed to resonate with fashion lovers as well as inspire people to put up their own clothes for renting and buying.

web application
development

motzza-web-app-development on laptop
Objective

The client needed a web application in order to realise their goal helping sports enthusiasts to make informed decisions with a highly engaging, technology-advanced platform that caters to all their racing and sporting needs. Users will need to sign up to a membership on this platform, called motzza, to view or access sports and racing categories. The membership would be free and provide the users with deals that have been negotiated on their behalf and value adds that have been given for being members.

Strategy

DigiGround started our web app development process by meeting with the motzza team to do a discovery workshop for their application and business requirements. We then put together documentation outlining the findings of this workshop and the proposal for the company requirements.

The motzza platform relied on a constant stream of data to supply odds. These must be received and interpreted by the technology to display relevant odds. Our app development team built a parsing engine that allows granular control over what data to import into the platform and how this data would be displayed. The major challenge we found in doing this was that different bookmakers supply data in different ways. We had to account for discrepancies such as typos, misspellings, abbreviations and nicknames. For this reason, it may be impossible for the data importation process to be entirely automated.

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Given that the client wanted to launch a beta version of the app by the end of the year, it was important for DigiGround to work quickly to launch the platform. With this in mind, we carefully prioritised critical functionality and features that would define the platform. After all, since there was nothing like motzza currently on the market, we couldn’t model it after a similar platform.

Results

After a challenging journey, our client found themselves with a platform they loved – one that was well-received by the public. To accelerate the online betting app performance, our app developments implemented features that enable members to access live scores and odds of popular sporting events across the globe. As they watch the games open, they can use motzza to bets on outcomes or notable events in the game. These features proved popular, resulting in a significant boost in overall engagement on the motzza platform. Early adopters rated motzza as “highly intuitive” and easy to use, and the web app received positive reviews.

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graphic design

Objective

To get the web app to market, motzza needed to consider branding prior to starting application development. Logos needed to be determined, and after completion, creatives would need to be designed for use in digital marketing activities. To achieve this requirement, DigiGround proposed creating a professional logo to meet modern standards, original artwork supplied in all required formats, brand guidelines and logo usage rules to make the company professional, and brand identity material including business cards, letterheads, email signatures and envelopes.

motzza logo
motzza logo in black
motzza logo
Strategy

Brainstorming ideas on the task to design a logo for an odds comparison app, most people will imagine something connected with sports or their elements. That’s a natural and very quick association. However, keen on getting something fresh that would distinguish the company from competitors, the client wanted to step aside from the traditional associations and try different creative directions. They wanted the logo to be dynamic, immediately connected to the theme of Australian sports but moving away from icons and ideas typical for an odds comparison logo design.

To hold the pioneering art that an app’s overall visual style defines and stands on, we chose a colour palette that includes the instantly recognisable Australian sporting colours of green and gold. These colours are prominent in the logo design, giving it an instant connection to Australia and sports. The wordmark typography complements this and is italicised, drawing associations to racing. Having agreed and polished all the details in the app logo design, our creative team moved on to work on corporate identity development.

motzza logo letterhead

Our graphic designers prepared templates for company documents, including letterhead, business cards and envelopes that reflect the brand identity in an elegant and non-distracting way. It enabled us to give motzza flexible ways to use the branding for different business purposes.

The client was also provided with brand guidelines for identity and logo use, including fonts, colour palettes and placement. This document informed about the idea that was the basis of the logo, its specifications and structure, and colour and monochrome versions that can be used for a wide variety of purposes.

motzza colour palette
The Result

Within a year, motzza grew to become a recognisable brand in the market, boasting a 400% growth in website traffic and 300% growth in social media following. We created synergy between all branding and digital media work so that the motzza brand is recognisable enough that you can tell straight away who motzza is, even if the branding material is placed out of context. With such success, they approached us once again to create clothing and merchandise for motzza, as well as more supporting graphic design assets.

motzza sydney app development team

digital marketing

digiground sydney app development chart
Objective

motzza wanted to establish a presence across all major social media platforms in order to connect with their customers, increase awareness of their brand and boost leads and sales. In particular, motzza had three main social media campaign goals they wanted to achieve by Melbourne Cup 2021:

  • Build brand awareness and differentiation
  • Increase awareness of motzza’s offerings
  • Increase interest of signing up to become a member
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Our digital marketing developed the social media plan with no budget, which meant that all growth had to be organic. Their social media platforms of choice? Facebook, Twitter, Instagram and LinkedIn. It was important that we covered all channels, as sports enthusiasts are present across every platform.

In less than one year’s time, motzza grew their social media presence to become the second largest traffic driver to their website, just behind direct typing visitors. Social media also became motzza’s fastest growing channel for digital marketing.

motzza saw a 515% increase in website sessions during their social media campaign. Their website had a session total of more than 27,000 (up from around 4,400 total sessions) over a 12-month period. That’s an additional 22,000 visitors to motzza’s website since taking over their social media management. Additionally, total users shot up more than 600% from the previous year. Social media visitors contributed to an additional 22,500 users for motzza.

motzza also reported that 91% of website sessions during this time were from new visitors, which is up 94% from the previous total of almost 47% new visitors. Not only did motzza see a large increase in total website sessions, but social media helped nearly double the number of new visitors to their site.

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The Result

Social media posting helped motzza to achieve incredible results without needing to spend any money on traditional advertising. By harnessing the power of social media marketing, we were able to generate almost half a million collective impressions. Social media even became the second largest source of traffic to the motzza website, after direct typing visitors. This goes to show just how powerful a tool social media marketing can be.