We designed a beautiful website for Nutrition Project with a simple, elegant layout. Banners were added above the fold to direct visitors to purchase
the program. Big, vibrant images were added to different sections to reflect Nutrition Project’s purpose and give the site a positive, cheerful feel. The navigation bar was simplified and organised to make it easier for visitors to get to where they need to be.
Our web developers added testimonials and success stories to the site. These give visitors the social proof they need to encourage a conversion. Instructional videos were added to the site as well, along with a pop up for subscribers. The website was carefully and strategically designed to
enhance the conversion rate by giving visitors many pathways to use to make a purchase.
DigiGround added a forum, WordPress plugins and reviewed the content for SEO purposes. Our marketing manager then set up Google Analytics and CRO heatmapping to track user behaviour. These analytics would later be used to improve conversion rate optimisation, as they indicate what changes we can make to the site to improve the user experience.
Once everything website was approved by the client, DigiGround put the website live and uploaded the web app to the app stores. We created a ‘free week’ version of the web app to give visitors a taste of the program and encourage them to purchase the full version.