walk in robe
The client noticed a common trend amongst girlfriends and female friends complaining about having to buy new clothes all the time for every event, and then not wearing the clothes again. All this, coupled with the personal experience of having two female friends who live together and share a wardrobe, gave the client the idea to create the Walk In Robe App. Walk In Robe App would be a unique fashion sharing application that allows people to advertise their clothes and accessories in an online marketplace for others to rent. The client approached the DigiGround app development team to scope and build a mobile application to achieve this goal.
We kicked off the project by holding a discovery workshop with the client. Once we had a better understanding of what features the app would have, we were able to define our path to development. It was important to make sure the client and our internal development team were on the same page with the approach. By understanding each step, from concept design to user acceptance testing to launch, we would be able to execute against specific deadlines and budget constraints.
We began by identifying brand colours, tones and fonts, along with a new logo design and app icon. Both DigiGround and the client recognised the importance of designing an app icon that is easily identified. Most smartphone users have more than 10 apps installed on their devices, so it’s important that Walk In Robe App has an eye-catching icon that stands out.
The app development team is very experienced in building cross-platform apps, but we always strive to innovate rather than rest on our laurels. We reviewed similar fashion rental apps in the market to gain insight into what would make for a better experience. Using this information, we iterated on wireframes to showcase the ideal workflow.
Our app designers then put together a prototype of the app using Adobe XD. This was a working prototype that gave the client and our developers an understanding of the app’s look and feel. While the app was being designed, our designers worked with the client to create a logo and branding guidelines that captured the essence of the app.
Our in-house app developers were responsible for building the frontend and backend of the mobile app. The designers provided the UX and UI and worked with the client to make design decisions where necessary. The application was built in React, which allowed us to quickly develop a product that would work effectively across most platforms.
Hamburger menus are common among mobile apps, but we have found that they can reduce engagement. Instead, we opted for tab navigation for this app to ensure that engagement would not only be maintained, but that there would be capacity to add new content and features in the future.
We had to make sure that Walk In Robe App users could share listings to social media with ease. We built the platform to integrate directly with the various social media APIs available to make social sharing as seamless as possible.
One of the most important features in the app was the ability to automate the renting and buying process. Building this functionality was a challenge, but one that our experienced app developers were able to tackle head-on in a timely manner.
DigiGround worked closely with the client throughout the entire process, from branding and logo design, to the app design and development. Through close collaboration, we were able to quickly identify key priorities and designed a mobile experience that delivers on both user expectations and the client’s business goals.
DigiGround built a beautiful app that is quickly becoming one of the top apps in the industry. We continue to innovate with all our apps and consistently refer to Walk In Robe App as a benchmark for what a successful app launch looks like.