Bartercoin is a cryptocurrency which aims to be the world’s most liquidable and exchangeable digital currency through blockchain technology. They are an asset-backed cryptocurrency start-up, and one of the first with a “credible” board. Eager to launch their Initial Coin Offering, they needed full marketing services to help launch their ICO as they had no way to reach their target audience. This is where DigiGround came in.
DigiGround took a full overhaul of their marketing strategy and implementation to prepare a full proof plan from building their brand to marketing their ICO to the world. We ultimately assisted in selling out the release of their Initial Coin Offering in 3 minutes.
Bartercoin DigiGround Work Process
Our initial discovery session, encompassed an investigation of the ICO environment and competitors analysis, then a development plan for their upcoming marketing strategy. DigiGround offers blockchain based companies full marketing services to support their ICOs and tokens. Our inhouse team of Sydney specialists assisted Bartercoin with:
- Website Design and Development
- Social Media Management
- Online Advertising
- Graphic Design
- Search Engine Optimisation