About
Bartercoin is a cryptocurrency which aims to be the world’s most liquid and exchangeable digital currency through blockchain technology.
They are an asset-backed cryptocurrency start-up, and one of the first with a “credible” board. Eager to launch their initial coin offering (ICO), they needed full marketing services to help launch their ICO as they wanted to reach a new and wider audience. This is where DigiGround came in.
Objective
DigiGround took over Bartercoin’s marketing strategy and implementation to help them build their brand and presence and access a wider audience. To make this happen, we had to create their brand identity, website, imagery, SEO, blogs and social media accounts.
DigiGround Work Process
Our web developers then began work on the website. The site was to be a place which informed potential customers of the capabilities of the company. Show the resources available and provide examples of previous project work. It also needed to show how long the company had been established and create a place for people to contact them for consultancy services.
DigiGround’s digital marketers wrote all the copy for the about us, services and projects pages. Our developers also designed and coded the website from scratch. We worked with the client to ensure a smooth delivery within the time frame supplied.
Since the website’s launch, DigiGround has been conducting ongoing SEO and web maintenance services for 9East to ensure that the website is constantly attracting more traffic.
Summary
Article Name: Bartercoin
AuthorDigiGround: DigiGround
Publisher Name: DigiGround
Publisher Logo: