COURTNEY AND CO APPAREL
Courtney & Co Apparel are an online retail store selling men’s fashion and apparel. Their popular products are men’s pure silk ties and cufflink sets, presented in a beautiful box for gifting. The client was previously using a WIX website to host and sell its products and very quickly learned that search engine optimisation was limited on a WIX site, so opted for the chance to move to a WordPress site for better optimisation opportunities and safer payment portal options.
Courtney & Co Apparel DigiGround Work Process
DigiGround worked with Courtney & Co to create a completely new branded WordPress website. Our designers started with a fresh minimalist concept, with a focus on the presentation of the product and a WooCommerce shopping cart that our client could update and edit at will, and provide something that was easy for consumers to navigate and use.
New imagery was chosen for the site, along with preferred layouts for the products. The website included; imagery and text; as well as a contact form to capture enquiries and links to social media to connect their online presence.
The payment portal was developed last and the whole site was setup for SEO. The client chose to go with a Square merchant facility for payments, after researching which company offered the lowest commission rates amongst the many competitors. It also had the added benefit of providing an offline option for payment.
Once DigiGround completed the project we offered extra suggestions to Courtney & Co for how to optimise the site on social media and in search engines to get further traction.
DigiGround found the process and work for Courtney & Co an extremely enjoyable experience. Not only were they open to suggestions on how to improve their digital presence, which they then implemented, following the project we made a plan to continuing supporting them on future projects.