During our time as a leading marketing and digital agency, DigiGround has come across a large variety of customers. One specific type that we identified was the small or startup business which required their websites to be quick and cheap. And so the DigiGear concept was born. With DigiGear visitors to the website can buy directly from the website a brand new website package, customise their own package and even buy individual items. They can purchase their needs straight from the website and the process immediately starts.
The websites are pre-built templates which are ready to go with a limited number of words and images that are all pre-selected. Once the customer buys what they need and completes a simple form, their website can be ready in one business day. The websites are simple and easy and the customers can be proud of their website.
After the website has gone live, users can purchase additional support and edits for a cheap cost.
DigiGear DigiGround Work Process
Our Client Services Manager was continually telling us some of the people he was talking to were not ready or able to commit to a fully customised and optimised digital marketing strategy, so he conceived of this product. A cheap and easy website that was of a high quality that could be deployed quickly. We worked with the Creative Director, Digital Marketing Team, Website Administrator and Marketing Manager to work out a great price point and process for delivery to ensure that people would be getting our highest quality work at the cheapest possible price.
We did some brainstorming sessions on how we could handle customisations and adjustments that may be needed after the website was complete and so the whole process was worked out at the initial stage. Users can contact us for support and adjustments and pay as they use instead of having to commit to a regular payment. This enables small and new business to get online quickly and build their presence as they build their business.