Foundation Sports is a soccer academy run by Gus Cerro, a veteran of professional football and a former NSL Player. Foundation Sports was established in 2003 with a pilot program that developed into a multi program business that offers one on one squad programs to Kindy programs.
The goal for Foundation Sports was to build the business domestically with a view to eventually provide opportunities for academy members overseas.
Foundation Sports approached DigiGround to improve their online presence and position within search engines.
Foundation Sports and DigiGround Work Process
DigiGround worked with Foundation Sports to create a new DigiStart WordPress website set up with baseline Search Engine Optimisation (SEO).
Within the package we offered stock images, copywriting and a transfer of content from the previous site to the new one.
The site included an ecommerce section, providing a place to sell soccer programs, merchandise and promotional items. DigiGround researched ecommerce payment options and made suggestions for ones to suit the client. Providing a payment portal that the client could eventually manage themselves.
The Site was set up for SEO. DigiGround implemented highly searched keywords to each page and added a blog for dynamic content. This process also included creating a search console account, submitting the sitemap to all search engines, adding Google analytics to track traffic on site and making sure social media aligned with website content.
Following deployment of the live site DigiGround have continued to provide support through website updates, WordPress training to Foundation Sports staff members and work projects for their referral partners.
Our goal was to ensure that the business had the ability to scale and gain access to a highly engaged football audience across Australia. By creating a new website and applying SEO techniques Foundation Sports were now able to leverage their wealth of experience and fantastic services against other competitors in the industry.