ITOCHU Australia is a leading general trading company. It deals in coal, metals and minerals such as iron ore and alumina, energy, machinery, general merchandise, chemical and food (including Grains, Oilseeds, Beef, Seafood and Dairy). It’s parent company ITOCHU Corporation is based in Japan.
Itochu approached DigiGround to renew their website. While discussing the potential website project we saw an opportunity to work on a creative project. Each year Itochu send Christmas ecards to their clientele in Australia and Japan. Cards have been a basic one screen image with some moving effects. We knew we could create something fantastic and pitched ITOCHU for the job. We were excited to win the opportunity.
ITOCHU Australia DigiGround Work Process
The DigiGround design team worked on a series of ideas that blended the Japanese and Australian cultures using iconic imagery from both countries and applying a conservative respectful illustration style, reminiscent of Japanese calligraphy or watercolour.
The card tells a story. Starting from Japan the narrative shows a person sending out an origami ITOCHU branded swan message. It glides out across the world passing iconic Japanese settings to Australia, where we see Aussie landscapes, with a musical accompaniment that takes you through each moving scene. Flecks of sound effects indicate the movement of snow falling, lanterns shimmering, trains moving, fireworks exploding, bubbles floating and cherry blossoms and wattle falling from their stem. Ending finally with a Happy Christmas and New Year message over the Barrier Reef.
When the artwork and sound was completed we added the video to a static landing page for viewing and then created an email template that could be sent to customers from individual ITOCHU staff members. The result was fantastic, an elegant fusion of east meets west, with a sincere message to strengthen relationships. We were happy with the result and look forward to creating more seasonal e-messages like this in future.