Refraction Media is a content producer with a vision to inspire a smarter future. Specialising in STEM fields; science, technology, engineering and maths they have partnered with Careers with STEM to produce magazines, websites and innovative digital content for the public and education markets.
Their initial Facebook Advertising campaigns for Careers with STEM were not yielding the best results, however, considering their target audience is students, the nature of Facebook as a digital platform dominated by youths reveals enormous potential in advertising for Careers with STEM.
Refraction Media came to DigiGround to help finetune their advertisements and heighten their brand awareness through a more focused marketing strategy. DigiGround conducted rigorous research into the Science, Technology, engineering and maths space as well as a discovery session to grasp in-depth knowledge about the STEM industry. After crafting a comprehensive marketing strategy for Careers with STEM, we have implemented and monitored Facebook and Google AdWords campaigns which have substantially grown Careers with STEM social media following and customer base.
We continue to run their ads and monitor them closely for ongoing optimisation in order to generate the best results!