SPORTS FOCUS PHYSIOTHERAPY
Sports Focus Physiotherapy specialise in all physiotherapy health and welfare treatments. They provide special care to their patients through their six locations (Sydney CBD, Liverpool, Northbridge, Castle Hill, Willoughby and Mount Pritchard) in Sydney.
Sports Focus Physio came to DigiGround for help to expand their business that had grown to a great level but had since plateaued. They were looking for a new website, Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO) and Pay Per Click (PPC) advertising support with more transparency on strategy, decision making and reporting. Sports Focus were looking to see more details and focus on improving the conversions from website to locations to booking.
Sports Focus Physiotherapy DigiGround Work Process
DigiGround created a new WordPress website for Sports Focus Physiotherapy, set up for SEO and CRO, providing content writing and photography assistance. We then worked with them to manage their SEO monthly, and provide CRO suggestions and improvements for their website, based on user interaction and website conversions. We setup and managed their Google AdWords campaigns monthly and have worked to reduce the Cost Per Lead (CPL), providing more details and focus on improving conversions from website to locations to booking.
We increased their ad clicks by up to 147% in some locations and decreased their Average Cost Per Click from $4.oo to under $2.00. We implemented a click to call option for locations, with individual phone numbers, so that they could receive more calls and improve their booking system and rate, per location and track conversions more effectively.
We provide monthly maintenance of the company website, which includes plugin updates, website edits and add-ons and backing up the site so that it runs to its optimum level, and continue to provide monthly support in SEO, CRO and PPC. DigiGround has proudly worked with Sports Focus for over one year now and is on hand to provide digital marketing support around social media and content writing and branding. Positively, Sports Focus Physio have opened a 7th location in Macarthur while working with DigiGround.