Wanderess Beauty are a subscription model business who aim to educate and create an easy and stress-free way to switch to natural, cruelty & toxin-free beauty products. They offer a Wild Beauty Discovery Box, the world’s first comparison green beauty box.
DigiGround started working with Wanderess Beauty by providing a full day branding workshop. In the workshop we helped determine their brand message and target audience segments as well as align the goals of each of the employees. From here we made suggestions for SEO including keywords, Nurture Program, online and offline advertising, launch and provided a 12 month marketing plan.
Wanderess Beauty DigiGround Work Process
Following this, DigiGround created a branded ecommerce site for Wanderess Beauty.
We started by creating web layouts for each of the required pages, which were then provided to an external Designer employed by Wanderess Beauty. Each page is highly customised for conversion to the Subscription Box Page which would be the main revenue driver for the company.
The external designer created each page and the designs were provided to DigiGround to be converted to web. The site included; a portfolio section to display video, imagery and text for 11 categories of content; a shopping cart for payments with shipping cart specifications; styles a directory for affiliate partners and created opportunities to capture a mailing list throughout the site, via popup triggers and forms.
DigiGround’s designers added and edited over one hundred images for the site and did a design audit on the structure, fonts, layouts and imagery.
We continue to work with Wanderess Beauty providing hosting and working to a maintenance agreement whereby we work on the site weekly. In this time we provided site support including things like, optimising the site speed, making sure all plugins and themes are updated and all site links are working.