By Ivy Buddee
November 25, 2019
TikTok’s popularity is on the rise, and many brands are now scrambling to the app stores to find out what the fuss is all about. And, to find out how to use it to promote their products. Aside from its obvious youth appeal, TikTok offers a great range of advertising options and teaches users how to safely use the platform.
Are you thinking about doing TikTok marketing? Read on to find out all about it.
Firstly, what is TikTok?
TikTok is all about short videos. Formerly Musical.ly, users can upload original videos that can be up to 15 seconds long. Users can also upload multiple clips that can be connected to make a larger video that goes for up to 60 seconds in total. Success on the platform is all about originality, entertainment and connecting with the audience.
How to do TikTok marketing?
Marketing on TikTok is actually quite simple. There are three things you can do to market on the platform:
- Set up a TikTok business profile and upload videos related to your business and customers.
- Use TikTok influencer marketing to spread greater awareness of your brand and content.
- Pay to advertise with TikTok.
TikTok marketing is a great way to capture your target audience in a new and exciting way. We live in a world where consumers are becoming more and more skeptical of ads, especially those that are online. Creating raw, unedited videos with TikTok is a refreshing way to showcase your brand to those who would be interested in using your products in their everyday lives. Capture in the moment footage or showcase your business behind the scenes!
If you’re thinking about using TikTok for business, don’t wait to get started. Read our series of TikTok blogs to find out everything you need to know to start now.