If you’ve been on LinkedIn you might have noticed that the homepage has a list of ‘hashtags you follow’. And if you’ve tired writing a post, you were probably prompted to include a hashtag. If you’re wondering what’s up with that (and if using hashtags is even worth it), this blog is for you.
What do LinkedIn hashtags mean for your business?
As more people start accessing these new LinkedIn features, the more potential there is for you to expand your reach and get your content in front of more users. But is this a bandwagon worth getting on?
Hashtags help users surface your posts. Think of them as keywords that let people know what type of article you’ve written. Whether you’re using hashtags because you want to, or because LinkedIn is forcing you to, we suggest you follow these practices to ensure you’re taking maximum advantage of them:
- Instead of using hashtags to draw attention to your profile, keep your hashtags relevant to your content. Avoid using trending hashtags that have nothing to do with your post or article.
- There’s no limit to the number of hashtags you can use. But we suggest you only use two or three relevant and targeted hashtags. This will help your content get attention without turning users off because you’ve used too many hashtags.
- If you want to create your own hashtag for a brand, campaign, event or product, make sure it’s completely unique. Not something that’s already been claimed by another business.
- Make sure you have a public profile. Otherwise, what is the purpose of using hashtags? Users won’t be able to view your other posts and articles.
- Choose your hashtags carefully! LinkedIn doesn’t allow you to remove or edit hashtags once your article is published.
This is the first time we’ve seen hashtags used outside of social platforms like Twitter, Instagram and Facebook. You can say we are quite interested in seeing what will come of LinkedIn’s new experiment. Will it catch on or will it miss the mark? Share your thoughts in the comments – we’d love to know what you think!