The initial meeting kicked off with a definition of the project scope, enabling us to identify key timelines and expectations of the project. The design and development teams gathered information on what the client wanted with their website, their target audience, their key message and their branding. Our graphic designers then started putting together website mock-ups for the client to review. The DigiGround team works in a highly collaborative manner, involving the client every step of the way. Advanced Exercise Physiology provided excellent communication, assisting us by providing quick replies, which drastically sped up the website development process.
Our talented graphic design team put together a design that remained in full alignment with the Advanced Exercise Physiology brand. We developed an immaculate website with a structured flow. During our initial discovery, we found that the client’s target audience would often go directly to a physiotherapist for their injuries. To address this, we added content to the homepage to educate visitors on the benefits of seeing an exercise physiologist instead of choosing a different a different treatment option. Displaying this unique value proposition clearly on the website would subtlety present an incentive for the visitor to reach out to Advanced Exercise Physiology. This reinforces the goal of having the Advance Exercise Physiology business website – it can generate leads online.