DigiGround’s development team created a whole new WordPress website for APDR, with the new site designed to display a clearer readable newspaper layout with easy to follow navigation.
The APDR website was set up by our marketing team for search engine optimisation (SEO). DigiGround worked with APDR to manage their keyword optimisation in search and provide conversion rate optimisation (CRO) suggestions and improvements for their website based on keyword research, user interaction and behaviour. DigiGround continues to provide APDR with ongoing SEO maintenance to ensure that the site is consistently ranking high in search engine results pages.
We have been providing monthly maintenance of the websites, which includes plugin updates, theme updates, website edits and add-ons and backing up the website so that it runs to its optimum level and continues to enhance the subscriber’s user experience.
The new advertising spaces on the site provided more display options for advertisers, and better analytics for reporting and scheduling opportunities for website managers. This ultimately has provided a better service for advertisers, as they can see impressions and clicks from their ads to their linked destination.
DigiGround works with APDR monthly, providing digital support as needed.