After an initial discovery session, which encompassed research into the ICO environment and their competitors, we developed a plan for their marketing and social media. We offered them our full digital marketing package that involved PPC management, social media management, social media advertising and search engine optimisation.
Our graphic designers went to work creating Bartercoin’s new logo, brand guidelines, fonts and imagery that captured their personality and purpose. We also designed and developed a responsive, customised website using WordPress. The website design was a sophisticated, digital, exciting brand experience, where customers can compare cryptocurrency rates, gather information and make purchases.
The outcome of our design and development work was a brand identity that connected with their target audience. It represents progress and technology, and expresses Bartercoin in a brave, bold way across a variety of touch points.
DigiGround also offered Bartercoin with photography and videography to capture the essence of the Bartercoin team. We created videos that the team could share with their audience, via the website, social media and advertising. Our videographer captured their passion and told the story of how Bartercoin would revolutionise the industry.