Project Description

Bartercoin

The world’s most liquid and exchangeable digital currency.

Barter
Coin

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Bartercoin is a cryptocurrency which aims to be the world’s most liquid and exchangeable digital currency through blockchain technology.

They are an asset-backed cryptocurrency start-up, and one of the first with a “credible” board. Eager to launch their initial coin offering (ICO), they needed full marketing services to help launch their ICO as they wanted to reach a new and wider audience. This is where DigiGround came in.

Bartercoin Objective

DigiGround took over Bartercoin’s marketing strategy and implementation to help them build their brand and presence and access a wider audience. To make this happen, we had to create their brand identity, website, imagery, SEO, blogs and social media accounts.

Bartercoin
DigiGrow With Us


Application DevelopmentWebsite DevelopmentGraphic DesignDigital Marketing

Bartercoin Work Process

After an initial discovery session, which encompassed research into the ICO environment and their competitors, we developed a plan for their marketing and social media. We offered them our full digital marketing package that involved PPC management, social media management, social media advertising and search engine optimisation.

Our graphic designers went to work creating Bartercoin’s new logo, brand guidelines, fonts and imagery that captured their personality and purpose. We also designed and developed a responsive, customised website using WordPress. The website design was a sophisticated, digital, exciting brand experience, where customers can compare cryptocurrency rates, gather information and make purchases.

The outcome of our design and development work was a brand identity that connected with their target audience. It represents progress and technology, and expresses Bartercoin in a brave, bold way across a variety of touch points.

DigiGround also offered Bartercoin with photography and videography to capture the essence of the Bartercoin team. We created videos that the team could share with their audience, via the website, social media and advertising. Our videographer captured their passion and told the story of how Bartercoin would revolutionise the industry.

Thanks to DigiGround’s help, Bartercoin successfully launched their brand to the public and has since grown their online following by over 300%.

Summary
Bartercoin
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Bartercoin
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DigiGround
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