Upon receiving the brief and learning about the requirements of the new Bayside BEC website, DigiGround’s design and development teams began working on eight pages for the new website. Our graphic designers selected engaging imagery to be used throughout the website. Through the content, writing and image placements we aimed to show how Bayside BEC would provide useful and unique services to businesses.
Call-to-actions were added to the site along with a customised contact form. These were placed strategically to tell visitors what action to take next to continue interacting with the website, encouraging them to move further down the conversion funnel.
Our search engine optimisation team assessed the website, user base and industry and compiled a list of relevant keywords to target on the website. DigiGround then reviewed the website content to ensure that it was optimised for the keywords. We adjusted the meta tags, content and image tags for the eight pages we developed and submitted the sitemap to search engines. This would help search engine crawlers find the site.