DigiGround’s branding experts began the renovation by assessing the images on the client’s website. The images chosen stirred emotions such as sadness and hopelessness, but DigiGround believed that the images should be more optimistic and hopeful. Our Sydney graphic designer chose suitable images and presented them to the client for their approval.
Bayside Women’s Shelter realised that they needed new branding material to present to potential partners and sponsors. Our team got to work creating print and digital collateral, including branding guidelines and a sponsorship package. These maintain strong links to the original Bayside Women’s Shelter branding collateral with detail, simplicity and quality at the heart. The material effectively captures the essence of their organisation, giving them a contemporary appeal that enables them to connect with potential partners and sponsors.
At the same time as we created new branding material, our digital marketing experts got to work optimising the client’s website for search engine ranking. After completing an initial website audit, DigiGround identified some technical issues that needed to be fixed. By fixing these issues and identifying longtail keywords to target, we were able to compile an SEO plan and began its implementation.
Through comprehensive on-site SEO and backlink diversification, we were able to improve the website’s performance and make it more visible to Google. Our combined branding and SEO work has allowed Bayside Women’s Shelter to capture a huge number of potential sponsors and corporate partners.