DigiGround created a comprehensive website design anchored in elegant simplicity with a pinch of personality. The website design focuses on trustworthy expertise and authentic care. Supported by a clean, strong typography, the new website is a visual nod to the organisation’s emphasis on providing Aboriginal young people with support and connections to their cultural heritage.
To encourage donations and contributions, prominent CTA buttons feature throughout the website. Our use of a handprint icon draws the user’s attention to these buttons and reaches out to the user to draw them in to learn more about ID. Know Yourself.
The website design brings the ID. Know Yourself brand identity to life in the digital space, combining spots of blue with soft grayscale imagery of carers and young people engaging in a natural, caring manner. On this simple design foundation, our content writer built a tone of voice for the organisation that is approachable and familiar.
The new website design successfully captures the client’s brand personality and their dedication to helping Aboriginal young people in out of home care.