DigiGround held a discovery session with the client to gather what they wanted for the application. Mobile application development is a big process, so it was important that we got it right from the get-go. Upon receiving the brief, our app development team put together a plan and started work on the app.
While this was happening, our graphic designers were busy creating the app’s brand. Working collaboratively with the client, they decided on the colours, fonts, images and logo for the app. With the brand guidelines in place, they set to work designing an attractive and effective design for both the app and website.
Our digital marketing team set up the social media pages for the app, complete with content. They also put together an email marketing newsletter to promote the app as soon as it was launched.
Once the web design was finalised, DigiGround’s web developers began translating it into a website. Our marketers worked with the client to put together content for the website. This content was then added to the website and optimised for SEO.
This has been an extensive project and DigiGround continues to work on the Oktion application to make it even better. The application is expected to officially launch by the beginning of 2020. You can learn more about our DigiGround work process by seeing our Oktion case studies.