As part of DigiGround’s DigiCare program (we donate 1% of our time to any non-profit that needs it) we updated Pollinate Energy’s ecommerce components, optimised their website for search engine optimisation (SEO) and set up their search engine marketing (SEM).
We audited the site to find ways to better optimise pages for conversion and search engine rankings. The order of products in the ecommerce store were changed, and the images were refreshed with more professional, persuasive and descriptive photos of products. We changed some product names to make them simpler to understand and more self-explanatory.
DigiGround added a simple one-liner to the top of all pages to improve SEO and inform visitors why they should support Pollinate Energy. The newsletter sign up form was changed to something simpler and the domain was changed to allow us to track engagements.
With DigiGround’s help, Pollinate Energy now ranks first in search engine results for their name. At the time of writing, Pollinate Energy has experienced a 627% growth in visitors since they started working with us. DigiGround continues to provide ongoing SEO management services and is proud to support their organisation and its cause.