DigiGround conducted rigorous research into the science, technology, engineering and maths space. We also held a discovery session to gather in-depth knowledge about the STEM industry. After crafting a comprehensive marketing strategy for Careers with STEM, we began implementing their Facebook Ads and Google Ads campaigns. We would monitor their campaigns to ensure that ads were effectively reaching the target demographic.
During our marketing campaign for Refraction Media, their Careers with STEM social media pages exhibited a rapid growth in following and customer base.
DigiGround also worked with Refraction Media to redesign and redevelop their website. We built a modern theme that supports updates to all technologies and continues to maintain the functions currently on the website.
We migrated all their old content including imagery, publish dates, authors and other meta data. We then made adjustments to their main pages and subpages to give the website a more modern and slicker look, while keeping within their brand guidelines.
The result was a beautiful, fully-functioning website that people could easily find through keyword searches or advertisements on Google and Facebook.