Project Description

Refraction Media

Increasing online exposure through digital-first marketing.

Refraction
Media

Increasing online exposure through digital-first marketing.
Refraction Media is a content producer with a vision to inspire a smarter future. Specialising in STEM fields; science, technology, engineering and maths they have partnered with Careers with STEM to produce magazines, websites and innovative digital content for the public and education markets.

Refraction Media Objective

Their initial Facebook Advertising campaigns for Careers with STEM were performing well, but they were looking to boost their results more rapidly. Considering their target audience is students, and Facebook is a digital platform that is dominated by younger people, there was a huge Facebook. advertising potential for Careers with STEM. Refraction Media came to DigiGround to help finetune their advertisements and heighten their brand awareness through a more focused marketing strategy.

DigiGrow With Us


Application DevelopmentWebsite DevelopmentGraphic DesignDigital Marketing

Refraction Media DigiGround Work Process

DigiGround conducted rigorous research into the science, technology, engineering and maths space. We also held a discovery session to gather in-depth knowledge about the STEM industry. After crafting a comprehensive marketing strategy for Careers with STEM, we began implementing their Facebook Ads and Google Ads campaigns. We would monitor their campaigns to ensure that ads were effectively reaching the target demographic.

During our marketing campaign for Refraction Media, their Careers with STEM social media pages exhibited a rapid growth in following and customer base.

DigiGround also worked with Refraction Media to redesign and redevelop their website. We built a modern theme that supports updates to all technologies and continues to maintain the functions currently on the website.

We migrated all their old content including imagery, publish dates, authors and other meta data. We then made adjustments to their main pages and subpages to give the website a more modern and slicker look, while keeping within their brand guidelines.

The result was a beautiful, fully-functioning website that people could easily find through keyword searches or advertisements on Google and Facebook.

Summary
Refraction Media
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Refraction Media
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DigiGround
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