DigiGround started the project by sitting down with the client to discuss their goals for the application. We came up with functionalities to be added to the app, selling points, brand colours and different use cases. With all the key components in mind, we began planning the application development.
Before the application could be developed, our app designers needed to create an effective user interface. The DigiGround graphic design team worked collaboratively with the client to determine SmartB’s colours, fonts, imagery, graphics and logo. They decided to differentiate the two apps by assigning a different colour palette to each one.
After the application design was decided, DigiGround’s developers began building the application from scratch. Regular testing was done along the way to make sure everything was functioning correctly, and that the app was headed in the right direction.
Our web designers and developers worked together with the client to produce an attractive and effective design for their website. The website is still in its early days, but it complements the applications and provides the same functionalities as them.
To make sure that people could find SmartB online, our digital marketers set up the website for SEO by ensuring that the content was effectively targeting important keywords. We have been providing weekly blog writing services to give the site dynamic content to ensure that it ranks highly in search engines.