Project Description


Complete branding for adroit RTO assessment professionals.


Complete branding for adroit RTO assessment professionals.

VETFair is a team of adroit RTO assessment professionals with an intimate understanding of VET compliance. Our first class craftsmanship of the finest RTO compliance assessment tools not only meets the discerning requirements of ASQA auditors, but also fuels student engagement.

VETFair Objective

VETFair was looking for complete branding for their business, which would entail logo design, refining the brand guidelines, videography and website design and development.

DigiGrow With Us

Application DevelopmentWebsite DevelopmentGraphic DesignDigital Marketing

VETFair DigiGround Work Process

DigiGround’s digital design team met with VETFair to discuss their goals for their branding. We identified their voice, tone and persona to help define a single brand identity. With this information, coupled with their brand colours, our Sydney graphic designers set to work creating a logo that encapsulated who they were as a brand.

In order to launch their business online and reach a wider audience, the client needed to have an online presence. Our graphic designers worked collaboratively with the client to put together a website design that captured their brand. The result was a slick, clean website design with prominent calls to action and content that would not only grab the visitor’s attention, but also boost VETFair’s SEO and presence in search engine result pages.

Once the website design was finalised, our website developers set to work building their website. The outcome of our design and development work was a website that connected with their target audience. It represents progress and education, and highlights the value and expertise of VETFair across a variety of touch points.

DigiGround also provided the client with videography to capture the essence of the company. We created videos that the team could use across their website and social media platforms. Our videographer did an excellent job capturing their passion for what they do.

The result of our DigiGround work was a brand identify and internet presence that enabled the client to connect with their target audience and propell clients to new heights.