We understand how it can be difficult to differentiate between the terms brand refresh, rebrand and redesign. Every so often, we see successful companies adjust and change their brands to the market – but what does this involve? Is it a refresh or a rebrand? These terms are very similar but quite different when you take a closer look.
What’s the Difference Between a Brand Refresh, Rebrand and Redesign?
A brand refresh is mostly focused on changing the logo and some minor brand design details, updating them to the latest trends. A brand redesign is a more serious change. This involves changing your brand identity and its message, creating and implementing a new marketing strategy.
You might need a brand refresh if you want to make it more appealing to the current market. It’s also a good solution if the connection between your offerings and brand is failing, or you need to address a market condition. Brand refresh might include adjusting the fonts and logo, changing the slogan, updating the colours and tweaking marketing materials. This makes the brand more relevant and capable of reaching a wider audience.
Rebranding on the other hand is more complex and riskier. It goes beyond changing the logo or web design. The intention of a rebrand is to change your company’s image. You have to create a new philosophy and brand story, and potentially target a new audience. It’s the solution for you if your brand fails to communicate its message or lacks consistency. To successfully rebrand your business, you need to avoid confusing your audience. Don’t let your current customers feel betrayed. And make sure your new brand message is clear and precise.
Are you looking to revamp your business? We can help you figure out if you need a brand refresh or a complete rebranding. Chat with our Sydney graphic designers today to find out the best option for your business.
