YOUR CUSTOMER IS NOT YOU

Share3TweetPin3 Shares One of the most difficult things to get your head around when you are designing or creating something for your customers is that your opinion doesn’t matter. What really matters is whether the people you want to buy your product, like what you are selling. You see, no matter how much you say you would buy or use your product, you actually usually, already have. You’ve committed, you love it, you want to share it. You’ve already bought it. Advertising is about getting people to buy something. Web pages are no different. You want people who visit your page, or see your ad, to be inspired to convert and become your customer. What you really need to do is go back to where your mind began, back before … Continue reading YOUR CUSTOMER IS NOT YOU