About
Greenwich English College offers English courses, IELTS preparation courses, Cambridge Exam Preparation Courses and RSA Courses in Sydney and Melbourne. Their goal is to help students advance their career while enjoy their new life in Australia.
Objective
Greenwich approached DigiGround for photography and video support to help build branding, print collateral and social content. They wanted a clean, unique design style that captured their passion and tone of voice, bringing character to their brand communications.
DigiGround Work Process
Greenwich was looking for a way to represent their students in an authentic way. Rather than using stock imagery like a lot of colleges do, they wanted to take images of their own students, and add them to marketing collateral to provide a true depiction of life on campus and showcase the multiculturalism and diversity of the college. They also wanted to present their newly renovated Sydney campus with professional photography.
We had a series of initial meetings with Greenwich to determine their style and preference and how the photography would be used. We gathered from Greenwich their preferred brochure layout and looked at previous brochures to get ideas on how to develop the look for the new material.
After determining the best theme and style for Greenwich, we reviewed the location and developed a shot list. Working with the staff at Greenwich, we developed a schedule for the shoot days.
Greenwich’s in-house designer provided a comprehensive mood board with images showing depth of field, brochure layout, various class shots and artist sketches and interpretations of scenes to capture.
DigiGround’s photographer shot scenes over the span of three days and was able to capture each of Greenwich English College’s requested images. The result was a vibrant new multi-page brochure for marketing the College and its campuses.
Summary
Article Name: Greenwich English College
AuthorDigiGround: DigiGround
Publisher Name: DigiGround
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