The Amber Network

About

The Amber Network provides support and resources for those going through In-Vitro Fertilisation (IVF). They offer guidance for those exploring fertility options to add a new member to the family. Their website has an online forum for people to discuss their experiences, share insights and offer one another support.

Objective

Amber Network came to us to develop their a website that would help launch their business and allow visitors to find the support and resources they need to undergo IVF. The website needed to be informative, pleasing to the eye and enjoyable to visit.

DigiGround Work Process

After the initial discovery phase, we planned an defined the architecture of the site. We them designed wireframes to help us easily define the user journey. We wanted to keep the user journey moving forwards. We achieved this by placing prominent CTAs at the ends of pages as well as providing prominent links and buttons to other pages, encouraging visitors to take the next logical step in their journey.

To make sure the overall messaging of the site was professional, concise and direct, we emphasised key information with bold applications of their branded colour palette to improve visual organisation and increase chances of conversion. We gave the site a modern look by utilizing a harmonious balance of striking visual imagery, whitespace and typographical styling to highlight the value propositions offered by the Amber Network.

Once the design phase was finalised, we moved into developing the custom website using the WordPress CMS platform. WordPress makes it easy for the Amber Network to update their site content in the future without requiring our services. So, we made sure that everything in the backend was intuitive for the client to use.

After months of design and development work, the site was ready for launch. Thorough testing on various devices and browsers gave us confidence that the site was ready to go live. After ensuring all the pieces were in place, we moved the site off the testing platform and put it live to the world.

Summary