TikTok’s popularity is rapidly growing amongst the younger generation. As a result, marketers have been looking into ways to capitalise on the platform and connect with these users. And TikTok advertising options and capacity is growing in western markets. If you want to advertise with TikTok, read on for our useful overview.
TikTok ad bidding
Most social media platforms offer some sort of ad bidding process. Usually, a marketer will set up and manage the ads themselves. TikTok offers standard in-feed video ads. You can target specific age groups, genders, locations, interests and behaviours. You can also create a custom audience and blacklist or whitelist the audiences to make your targeting more specific. TikTok has been working on API integration and self-service options which are sure to improve the way you advertise with TikTok.
When a user first opens the app, this is the ad that will appear, bring your message to front and centre. You can direct users to an external or internal destination, but you’re only allowed to use this ad format once per day.
This ad is all about encouraging user generated content. Start a hashtag challenge (e.g. #IceBucketChallenge) and encourage users to participate by posting their own content and using the hashtag. TikTok users love to create and share content. So, this type of ad has a high potential for virality.
Branded AR lenses
Like Snapchat and Instagram, TikTok has branded AR lenses that include face filters, 3D objects, image distortions and more. Creating your own AR lens can generate a deep level of user engagement. It’s also a popular option for boosting brand messaging.
Given the unparalleled growth of TikTok, it’s worth thinking about the potential of advertising your business with the app. The platform won’t be for everyone. But it’s worth testing the waters and seeing what results you achieve.