Wondering why your newsletter clicks are decreasing over the weeks? Wondering why people have stopped making comments about your awesome newsletter and its great design? Your email marketing is probably getting filtered as spam.
Providers are really cracking down on spam. Which means that there are now greater chances of your emails getting filtered as spam, or even blocked entirely.
These providers look at your engagement levels and how your recipients behave. Basically, the less engagement you get, the more likely your email will be considered spam. But is it really that simple? Let’s look at why your emails are going into spam (and how to fix this).
You’re using spam trigger words
There are some words and symbols that will trigger spam filters when you use them in the subject line or body. These words include: click here, congratulations, guarantee, special promotion, winner and dear friend. Some email marketing tools will check your email for these words. If yours doesn’t, try giving ISnotSPAM a go.
You have low open rates
Providers have started looking at what emails are being opened and what emails are being deleted before they’re even opened. This is one of the biggest reasons why 26% get incorrectly flagged as spam. So, if your open rates are low, you’re at high risk of getting flagged as spam. Avoid this by increasing your email open rates. How? By using the best subject lines, sending your emails at the perfect time, keeping your contact list fresh and segmenting your list.
There’s low mailbox usage
Low mailbox usage is the third most common reason why an email gets flagged as spam. Providers will look at your contact list and identify the ratio of active vs. inactive addresses on it. An email address is considered inactive if it is rarely being used. If you’re emailing lots of inactive addresses, that sends red flags to spam filters. You can prevent this by regularly cleaning your contact list of inactive subscribers.
Now you know the top three reasons your email marketing is being filtered as spam. You can start working on fixing these issues to achieve great success. Alternatively, our marketing team can provide you with all the knowledge and support you need to reach your goals.