If you find an image you would like to use, you need to ask for permission. Reach out to the owner and see if they will let you use it. Try to get their permission in writing (email will do) to verify that you have the right to use the image.
Simply giving the owner credit won’t cut it. Using someone’s image without permission and giving credit won’t cancel out the copyright. This is because copyright law says that the owner of the work has the right to choose where it appears – and maybe they don’t want it on your website.
Making changes to a copyright picture, such as making it black and white, and then using it isn’t a good idea either. It’s something derivative work, which is a right that’s given to the owner to make similar versions of their own work. It’s a complex issue to get into. So, in short, don’t try to do this.
What images can you use? Hosted websites offer stock images which are a great option. You can use stock pictures from a licensed website (such as Shutterstock) or stock pictures that are in the public domain (such as Pixabay). Just make sure you read the fine print, because some of these websites only allow you to use stock pictures for a certain duration, or they may have other restrictions you need to know.
How do you avoid copyright?
- It’s best to assume that every image falls under copyright. You’re safe as long as:
- An image can be traced back to a stock image website that confirms it isn’t copyright
- You have a license to use that image
- You have written permission from the owner of the image
If none of the above apply, then we suggest looking elsewhere for an image to use.
