By Ivy Buddee
November 29, 2017
Colour can connect to our feelings, which makes them a powerful marketing tool to use when creating a design. Colours must have a meaning and a purpose – they reflect your brand and its messages – so think carefully when building a colour swatch for your design.
Gathering your colour swatch
Some colours go together, others don’t. Some can enhance your design, others distract from your design. When you’re choosing colours for your swatch, keep in mind how they’ll be perceived. Consider how much contrast you want in your overall design. For instance, you’ll probably want your background and body text to contrast so that your readers focus on the text rather than the background. Fortunately, you don’t have to spend hours testing different colour pairings, because there are logical rules for what colours work together.
Creating an analogous swatch involves pairing your main colour with the colours that sit beside it on the colour wheel. For example, choosing yellow as the main colour, and orange and green as the secondary colours. You can additionally choose two more colours to add to the swatch if you want a five-colour scheme. Using the analogous structure is an easy way to blend together the colours in your design.
This colour swatch is based on using colours that sit opposite on the colour wheel, and their associated tints. This provides you with the most contrast possible, so be mindful of how you do it. Complementary colours work best when you choose one as your main colour and the other as accents. Having a high contrast is a great way to highlight the most important parts of your text.
- Build your own colour swatch instead of using presets.
- Choose one colour you like and build from there.
- While you shouldn’t use the same colour swatch every time, you can still find new ways of using similar colours in other designs.
- Playing around with colours is the best way to understand what goes well together.
Colour is crucial for a design because it captures attention and highlights your message. The most important consideration is that the colours you choose speak to your audience. Humans are visual creatures, so remember that the right colour swatch has the potential to draw attention and build your consumer base.