DigiGround created Feisty Fish®, a user platform for businesses looking to improve collaboration and ideation. DigiGround’s app developers built the platform in PHP, HTML and CSS.
We began by creating a backend portal for admin users. Admin users would have access to the whole platform and be able to:
• Upload database lists
• Add new fish
• Implement new questions and ideas
• Add SME’s
• Comment on ideas
• Select winners
• Create new instances
• Manage comments questions and answers
We built an engaging colourful front-end for users, which included:
• Login and signup screen
• Animated characters swimming within the tank
• Company branding
• Board for placing questions
• Background imagery to form the scene
• Comment stream
• Winner’s podium
• Transition to different tanks once a level is completed
Crazy Might Work have reported company improvements in engagement with the companies they have worked with. In some cases where previous processes resulted in as little as 45 out of 500 employees taking action, the new Feisty Fish platform have seen an increase of upto 1,000% in engagement and interactions from participants, with the new platform.
Since launch, Feisty Fish has been used by multinational companies in 8 different countries around the world.
The platform eliminates the administrative burden of idea sourcing; generates engagement through playful gamification; and create whole-of-organisational learning through transparency. DigiGround continues to work with Crazy Might Work, to customise instances or new customers, add improvements based on user feedback and build new ideation platforms.