DigiGround would develop a mobile application and admin panel to meet the client’s needs. The app would be available on any device and accessible from any location and would be monitored and kept up to date by the DigiGround team.
We plan to begin contacting non-profit and charity organisations to potentially form partnerships. We want to work alongside these organisations to help them with their cause and raise greater funds through Oktion. We would put together a database of every non-profit and charity organisation in Australia, and we plan to begin contacting each organisation personally to find out how we can meet their needs. We would also market to schools, community groups and event centres for the same purpose.
With general consumers, we plan to advertise the product to them through digital marketing methods including social media posting, social media advertising and search advertising.