EduKinect (EK) is an integrated education-efficiency-technology partner, providing 18 years of professional experience and services tailored to suit client goals.
EK sell training packages and are a reseller offering professional development opportunities for corporates and small – medium businesses and educational institutions within Asia Pacific. EduKinect partners with Harper Collins, Microsoft, Dell and HP to name a few.
They needed us to help build corporate identity starting with a logo, business card and corporate stationary following with a corporate website. The aim was to:
- Increase brand equity and online research by focusing on solid content additions and user engagement
- Reorganise and expand current content presentation for enhanced search and browse-ability
- Integrate e-commerce for future product purchases
- Capture a database to nurture resulting referral traffic
EduKinect joined a market that already had some major players in it with a large percentage of market share. The most important part was to stand out from the crowd.
Edukinect DigiGround Work Process
We researched the market and industry to learn the motivations of EduKinect’s potential customers then began work on the logo, which our talented design team created using the letters from the “Edukinect” brand name. The client wanted the ‘e’ to be prominent. A series of logo variations were provided based on the clients request and selected brand colours. From this business cards, an email signature and stationary were created.
We then worked on the website. We developed copy for the site. DigiGround writers liaised with the client (over skype) to develop copy for each of the web pages. On and off-page SEO was optimised for each page of the site during the process.
We selected engaging imagery to be used throughout the website. Through content, writing and image placements we aimed to show how Edukinect would provide it’s useful and unique service.
We added calls to action and customised a contact form for the site.