If you’re creating Stories for your business Instagram account, you’ll want to get a large audience. But how? Unlike normal posts, you can’t just throw in a few hashtags, tag some people and then BAM: you’ve got yourself lots of likes and comments. Here are a few things you should consider when it comes to Stories.
Repost Story content to your feed
Do you have an event coming up? Post a related image to your feed to let users know about your upcoming Stories. If you have any great Stories from your event, you can save the image to repost to your feed or Story Highlights.
Create great Story posts
This isn’t a ground-breaking tip, but it’ll still help you grow your followers organically. If more people view, reply to and engage with your Stories, the better your brand’s chances of appearing in the Story feed on the Explore page.
Live film the event
Going live is a great way to get more people tuning in to your Stories. The more viewers join in, the more often your video will rotate. If you record live videos often, you’ll get a greater chance of appearing in the Story feed – and gaining more followers.
Mention other users
Many people love getting attention – especially on social media. Give people the attention they want by mentioning them in your Instagram Stories. Tag followers, partners, customers or whoever it is that has inspired your Story post. This will make it more likely for them to view your Stories. Just be careful that you’re not over-tagging people, though!
Run Instagram advertisements
Running ads that appear as an Instagram Story is a good way to put your brand in front of more users and increase engagement. It can also boost your algorithmic score and help your Stories appear on the Explore page.
We suggest using Instagram Stories to increase your relevancy in your follower’s feed. Instagram has a new algorithm, and the way it works is that the more your content is viewed, the higher up it appears in feeds. Create live videos to help get yourself at the top of the feed – and possibly onto the Explore page. Use these tips to promote content, give followers behind the scenes access and increase your audience. You’ll find yourself getting more Story views in no time!
