Importance of
Your App Icon

Importance of
Your App Icon


Ivy Buddee
December 21, 2020

There are a lot of factors that impact your app’s success on the app stores. But one of the arguably most important ones is your app icon. Your app icon is the first impression someone will have of your app. And if you get it wrong, it’ll likely be their last.

Importance of Your App Icon

Yes, the little square (or round, these days) image can be the difference between someone downloading your app and someone scrolling right past it. Even making small variations and differences to your app icon design can have a visible impact on downloads.

It comes down to three things: intrigue, recognition and attention. Does your app icon capture the user’s interest long enough for them to view more? Does it accurately tell the user what your app is about? Does it grab the user’s attention, making them want to click through?

The app icon doesn’t exist to sell your app. Rather, its purpose is to get the user to click and learn more about your app. Then it’s up to your description, screenshots and reviews to sell the app and secure the download.

With so much importance resting on your app icon’s ability to pull in potential users, it’s clear that your icon design needs to be carefully planned and created. But more than that, it needs to continually evolve with your app. Adaption and experimentation are crucial to the long-term success of your app.

Ingredients of a good app icon design

According to our experienced DigiGround digital designers, there are five best practices when it comes to app icon design:

  • Recognisability
  • Consistency
  • Uniqueness
  • Scalability
  • Lack of words

By following these 5 best practices for app icon design, and using a bit of creativity and experimentation, your icon will become one of your business’ best assets. Get the best results by taking time to design your icon well and commit to something that will be a continually evolving entity.

We know that achieving these goals can be quite complicated, especially if you’re a startup or an inexperienced app designer. Our Sydney digital design team are always here to help you out. Let us take you through effective strategies that will ensure that your app icon is recognisable, consistent, unique, scalable and doesn’t contain any words.

Contact DigiGround today for help with designing your icon and everything else that is app related.


Importance of Your App Icon
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Importance of Your App Icon
There are a lot of factors that impact your app’s success on the app stores. But one of the arguably most important ones is your app icon.
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