The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service, or in the non-profit world, find a cause they’re passionate about supporting. The journey is broken down into three key stages:
The Awareness Stage: The buyer has a problem and is looking for a solution.
The Consideration Stage: The buyer begins researching various options to solve the problem.
The Decision Stage: The buyer chooses the solution that best meets the needs of their problem.
As an inbound marketer, you want to use the buyer’s journey as a framework to help you understand your customer. To successfully do this, you need to take time to get to know who your customer is, and create lots of content on your website that fits into the above three stages.
Take time to put yourself in your customer’s shoes. Think about what information they’re probably looking for. This will increase your chances of attracting the right customers – and keeping them.
Inbound and content marketing
Blogging and premium content are big parts of inbound marketing. In fact, according to HubSpot, businesses and non-profits that blog receive 77% more traffic and 97% more links to their site than those that don’t. Create blog content that your audience wants to see. This way, you’re creating credibility and value – a good way of encouraging your audience to become a loyal customer!
So, once you’ve created all this great content, how will people see it? Social media is a goldmine for attracting potential customers. In fact, there’s an average of 2.03 billion people who have active social accounts and are online 2-3 hours per day. That is a crazy amount of people looking for solutions to their problems. This gives your business a great new channel to drive traffic and find new customers. Using social media will allow you to promote your content and achieve your inbound marketing strategy goals.
The inbound way is all about creating an amazing experience for your customers. Plus, these days customers have much higher expectations of businesses and how they’re treated. So, it’s even more important to engage with, delight, and satisfy your customers. If you do, they will buy more, stay with you longer, refer their friends, and be happy to tell the world they love you.