Are you on Instagram? If you are, you’ve probably seen lots of photos of so-called ‘Instagram models’. Some people have negative opinions about these models, believing they have nothing going for them except their looks. But when you really look at their content, what you realise is that they are all creative marketers. In fact, you can learn a few marketing tricks from them that’ll help you grow your company’s online presence. Here are some of the top tricks I’ve found through Instagram:
Posting several times a day
You can’t expect a huge amount of traffic when you only post a few times a week. While it’s true that you can get better engagement by spreading out your posts, it doesn’t matter all that much if your content is remarkably good. Instagram models only post content they know their audience wants to see. By posting this content multiple times a day, they’re gaining more engagement at a faster rate. Ensure your content is curated. If you continue posting great things, your audience will certainly grow.
Be active in the community
This may seem simple, but many businesses struggle to do it. If you want a loyal following, you need to build it by being loyal yourself. Reply to comments and direct messages. Answer questions and help your followers. If you show that you care, your followers will do the same. The key part of social media is being social. You can’t just post on social media and expect people to purchase your products even though you aren’t participating.
When you look at running a social media page, you probably see it as a chore. It’s something you must do for work or marketing purposes. But what if you enjoyed using social media? That would make your content better, and people will want to see your content.
Don’t look at social media as a chore. You should be passionate about it. If you’re not, maybe it’s time to rethink your strategy. These Instagram models love their jobs and love posting on social media. That’s one of the reasons they’re so popular.
Sure, you probably already know most (if not all) of the above, but we’re sure you’re not leveraging all of them. Give it a try for a month and see the difference it makes.