So, you’ve built an app and launched it to the app stores. Now what? Your app journey doesn’t end when the app is launched online. You still need to maintain your software and promote the app to your target audience.
I’ve Built an App. Now What?
Maintain your mobile app
App maintenance includes bug fixes, feature requests and major software updates. It’s common to miss minor bugs during the development and testing phase.
Any bugs that have been missed can be easily found now that more people are using your app. Just make sure that users have a way of alerting you about it!
Sometimes users will send you feature requests for your app. These are functions that may benefit the user’s experience and something you should consider incorporating in your next app update.
Google and Apple are known to release major software updates every year. You need to be aware of these software updates as they may affect your app’s compatibility.
Promote your mobile app
Start by creating a landing page. Ideally, this would have been published before the app even launches so that you can start increasing your SEO performance. Make sure that the website has links to your app store pages.
Promote your app in your marketing collateral. Include the app icon on your business cards and email signature. Mention the name in your brochures, catalogues and print advertisements.
Set up social media pages for your app. Increase your visibility, connect with your users and boost your SEO performance by creating a profile for your app on the various social media networks.
Keep your advertising consistent. Write about your app on your company’s blog. Start advertising your app in Google Search and social media.
Monitor your app analytics
Mobile app analytics don’t just tell you how popular your app is; they also tell you who your audience is. This can help you in terms of making future improvements to your app.
Your app journey continues
There’s no denying that app development is a big job. But what comes after you’ve built an app requires an equal amount of work. Your app can only succeed if you maintain it, promote it and analyse how it’s being used. The work only ends once the app isn’t a part of your business plan anymore. So, work hard and make it count!
