Your app has been built and you’ve launched it to the app stores. But the hard part isn’t over yet. You’ve still got work to do. Your next step is making sure that the people who’ve downloaded your app stay engaged. The last thing you want is for your user base to drop off instantly. Thankfully, email marketing is a simple way to keep your app users engaged.
Keep Your App Users Engaged
First impressions matterSend an automated email to users as soon as they sign up to your app. Make sure you include their name in the email, because personalisation is key to user engagement. Give them a quick overview of your app that includes your key functions and quick tips on how to use the app. Now they can go into your app knowing what to expect.Be proactive in your email marketingDon’t wait until someone has stopped using your app before you try to engage with them. Instead, segment your user base according to different variables, such as how frequently they use your app. If someone hasn’t logged in for a few weeks, send them an email reminder.Incentivise users to use your app againThe type of incentive you offer will depend on your app, but some suggestions include:- Refer and win
- Discount code
- Loyalty points
- Free membership for a limited time
- Free trial of services
