Your app has been built and you’ve launched it to the app stores. But the hard part isn’t over yet. You’ve still got work to do. Your next step is making sure that the people who’ve downloaded your app stay engaged. The last thing you want is for your user base to drop off instantly. Thankfully, email marketing is a simple way to keep your app users engaged.
Keep Your App Users Engaged
First impressions matter
Send an automated email to users as soon as they sign up to your app. Make sure you include their name in the email, because personalisation is key to user engagement. Give them a quick overview of your app that includes your key functions and quick tips on how to use the app. Now they can go into your app knowing what to expect.
Be proactive in your email marketing
Don’t wait until someone has stopped using your app before you try to engage with them. Instead, segment your user base according to different variables, such as how frequently they use your app. If someone hasn’t logged in for a few weeks, send them an email reminder.
Incentivise users to use your app again
The type of incentive you offer will depend on your app, but some suggestions include:
- Refer and win
- Discount code
- Loyalty points
- Free membership for a limited time
- Free trial of services
Remind users why they downloaded your app
Send your users regular emails reminding them what they can do with your app. Include information about your app features. Remind them how your app is solving their problems. If your app offers a premium membership, encourage users to upgrade their plan.
Follow these simple engagement tips and you will be sure to have happy and loyal users. If you don’t have the time or resources to do this, don’t worry. DigiGround is available to help you with your email marketing. Get in touch with us today to get started.