EduKinect

About

Edukinect is an integrated education efficiency technology partner, providing 18 years of professional experience and services tailored to suit client goals.

EduKinect sells training packages and is a reseller offering professional development opportunities for corporates, small-to-medium businesses and educational institutions within the Asia-Pacific region. EduKinect has partnered with Harper Collins, Microsoft, Dell and HP to name a few.

Objective

The client needed us to build corporate identity starting with a logo, business card and corporate stationary, and following with a corporate website. The aim was to:

• Increase brand equity and online research by focusing on solid content additions and user engagement.
• Reorganise and expand current content presentation for enhanced search and browsing.
• Integrate e-commerce for future product purchases.
• Capture a database to nurture resulting referral traffic.

EduKinect joined a market that already has some major players in it with a large percentage of market share. It was important that we found a way to help them stand out from the crowd

DigiGround Work Process

Our digital marketing team conducted research into the industry and market to uncover the motivations of EduKinect’s potential customers. Our graphic designers then began work on the logo, which our talented team created using the letters from the EduKinect brand name. The client wanted the ‘e’ to be prominent. A series of logo variations were provided based on the client’s request and the brand colours they had selected. From here, the business cards, email signature and stationary were created.

We then went to work on the website. We developed copy for the site. DigiGround writers liaised with the client (over skype) to develop copy for each of the web pages. On and off-page SEO was optimised for each page of the site during the process.

Our graphic designers selected engaging imagery to be used throughout the website. Through content, writing and image placements we aimed to show how Edukinect would provide useful and unique services to customers.

Call-to-actions were added to the site along with a customised contact form.

Summary