Folli Follie

About

Folli Follie is a Greek company that designs, manufactures and distributes jewellery, watches and fashion accessories in 30 countries. They have over 650 points of sale, including collections available in Australian shops.

Objective

Folli Follie was looking to expand their brand in Australia. To make this happen, they needed to get their name in front of more customers and increase their sales. They came up with an excellent idea to make this happen, but first they needed to spread the word with the help ofaSydney digital marketing agency.

DigiGround Work Process

DigiGround found that the best way to help Folli Follie to achieve their goal was by running a Google Ads campaign. We set up their Google Ads account and identified the keywords potential clients would use to find them. From here, we crafted a search engine marketing (SEM) strategy that would encourage customers to show their phones in store. This would encourage engagement and increase their brand’s following.

We built their campaign to boost the relevance of their ads to target their ideal customers while keeping the cost-per-click (CPC) at a minimum. We configured their performance tracking to allow us to see what was happening with their campaign.

Our digital marketers reviewed and optimised Folli Follie’s ad campaign weekly to maximise their return on interest (ROI). We continually optimised their bidding strategies to ensure that their ads were being delivered at the right time. We provided monthly reports to keep them up to date with that was happening with their ads.

DigiGorund’s Google Ads campaigns turned out to be as effective as we expected. Within a month of the campaign going live, Folli Follie already experienced an increase of people showing their phones. The campaign reached thousands of customers across Australia, reinforcing Folli Follie as a leading jewellery and watch company.

Summary