About
ID. Know Yourself is an Aboriginal-led not for profit mentoring organisation that supports Aboriginal children and young people in Out of Home Care (foster care), as well as those who have contact with the juvenile justice system. The organisation places a focus on culture in their trauma-informed mentoring program for Aboriginal young people within the Out of Home Care system.
Objective
They engaged the DigiGround digital design team to create a fresh and progressive website design that would capture their image as a trusted, professional, friendly and experienced Aboriginal-focused organisation. It is important that Aboriginal children in out of home care receive the mentoring and guidance they need to connect with their cultural heritage. Therefore, it was important that the website design was optimised to capture potential partners, sponsors and contributors.
DigiGround Work Process
DigiGround created a comprehensive website design anchored in elegant simplicity with a pinch of personality. The website design focuses on trustworthy expertise and authentic care. Supported by a clean, strong typography, the new website is a visual nod to the organisation’s emphasis on providing Aboriginal young people with support and connections to their cultural heritage.
To encourage donations and contributions, prominent CTA buttons feature throughout the website. Our use of a handprint icon draws the user’s attention to these buttons and reaches out to the user to draw them in to learn more about ID. Know Yourself.
The website design brings the ID. Know Yourself brand identity to life in the digital space, combining spots of blue with soft grayscale imagery of carers and young people engaging in a natural, caring manner. On this simple design foundation, our content writer built a tone of voice for the organisation that is approachable and familiar.
The new website design successfully captures the client’s brand personality and their dedication to helping Aboriginal young people in out of home care.
Summary
Article Name: ID. Know Yourself
AuthorDigiGround: DigiGround
Publisher Name: DigiGround
Publisher Logo: 
