Kopa Life

About

Kopa Life is a modern furniture online-retailer. They have a phenomenal product range with unique designs which are sure to disrupt the furniture industry. To grow for the longer term, Kopa required a fine-tuned Facebook Ad strategy and Google AdWords plan.

Objective

During our initial meeting, we learned that one of the core business challenges that Kopa is facing is a need to improve their marketing strategy. Considering the digital nature of their e-commerce business, their online marketing strategy is crucial. We plan to create a comprehensive marketing strategy, beginning with Facebook Ads and Google AdWords to effectively communicate with Kopa’s target audience and drive quality traffic to Kopa website. A successful online presence leads to a successful business.

DigiGround Work Process

Kopa had a well-designed website with the potential to reach high conversions, but to make this happen, they needed to develop a marketing strategy that parallels with their beautifully designed website and products. A digital marketing plan would enable them to generate quality traffic and builds a strong online brand presence.

Our most competent marketing specialists in Sydney assisted in setting up Facebook Ads for Kopa, while providing ongoing optimisation and ads reporting. We worked collaborate with the Kopa team to keep our marketing approach as transparent and understandable as possible. Having a clear vision of all the marketing nuances we present enhances the purpose of the ad content Kopa provided. And it ensures that the ad creative is coupled perfectly with our ad strategy.

During our time with Kopa Life, they have increased their conversions by over 130%. Thanks to this, Kopa was able to increase their ad spending with us to promote more of their products on social media and Google, and get their ads in front of bigger audiences.

Summary