About
Presse Café is a café located at 227 Elizabeth Street, Sydney. Presse Cafe is a hub for business meetings and friendly catch ups. They serve breakfast and lunch with great table service and also offer a delicious takeaway menu with coffee choices to suit any crowd.
Objective
Presse Café were looking to create brand-new marketing material to showcase their deals, highlight their menu and promote their café. They approached DigiGround to create a new and branded marketing material to place within and around the café.
DigiGround Work Process
Presse Café is part of a larger chain of cafes in Australia. While they already had some branding, it was simple and not as eye-catching as it could be. Working alongside the owner, our graphic designers decided that we would use their original logo while adding more colours and different styles to their marketing material. We styled the graphics with bright, exciting colours that communicate to customers that this menu was something new. We kept this theme consistent in all the material we designed.
Over a few short days, we designed the new menu, pull up banners, posters and flyers. These were designed entirely inhouse and printed by third-party services. The result as amazing, attention-grabbing material that the client could use to promote both their café and their new menu. The work is currently being used within their café and since the launch of their new menu, their business has been booming.
DigiGround continues to provide ad-hoc graphic design support and marketing advice to the client. We have also worked with them to promote our youchamp app. We love working with them and wish them success in their business ventures.
If you’re ever in the city, be sure to stop by and try their delicious new menu!
Summary
Article Name: Presse Café
AuthorDigiGround: DigiGround
Publisher Name: DigiGround
Publisher Logo: 
