Urban Skincare

About

Vanity Group supplies body, hair and skin care products to over 3,500 hotels across 75 countries. Urban Skincare is one of their suppliers, offering affordable luxury to travellers in Australia and across the globe. Urban Skincare’s products are available for the public to purchase from their website.

Objective

Urban Skincare wanted a complete overhaul of their website to bring the design up to date to match their branding. Skincare and beauty is a competitive industry, so it was crucial for their business to have a robust, well-designed website with solid ecommerce capability. The website needed simple navigation as well as effective communication of their range of products.

DigiGround Work Process

The brief was for a clean, creative and modern website design with hints of colour that reflect the brand’s personality and ethos. Our user experience designers followed the best principles to allow visitors to learn about Urban Skincare and easily find the products they want.

To stay ahead in a competitive and fast-paced industry, DigiGround’s development team integrated easy shopping options, a logical and well-designed product catalogue and a web design that was optimised for mobile devices, so that customers can shop from anywhere at any time. We also integrated payment gateways so that visitors could buy products with ease.

Our web developers made sure that the back-end was integrated and easy to use, allowing business owners to easily check customer orders, update their products and manage their online store without hassle.

Subscription forms were added to the site so that visitors could easily and quickly add themselves to the mailing list to hear about their offers and upcoming events.

Being active on social media, we also added social media buttons to the website to grow their social media presence.
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Summary